Implication of Super Eagles’ progress on AFCON 2019 broadcast

Nigeria’s defender Kenneth Omeruo (2nd-L) celebrates his goal during the 2019 Africa Cup of Nations (CAN) football match between Nigeria and Guinea at the Alexandria Stadium on June 26, 2019

The Super Eagles’ lone goal victory over Guinea and subsequent qualification for the Round of 16 in the ongoing Africa Cup of Nations in Egypt has re-energized the interest of the Nigerian football community in the championship.

That situation has opened a bigger vista of opportunities for advertisers to take advantage of the live transmission of the matches which the Nigerian Television Authority (NTA) has the sole rights to broadcast on terrestrial channels in partnership with HotSports Media Group, its Official Marketing Agency.

The Super Eagles are now guaranteed to play at least two more matches with the number increasing as they progress in the competition, a boost for brands and products which desire to reach their potential and exciting customers and other stakeholders.

NTA and HotSports have spiced up the broadcast with exciting analyses by sports and entertainment personalities, including former Nigerian national team captain, Chief Olusegun Odegbami MON; Segun Agbede, more widely known as The Pundit in football circles in Nigeria and Deji Omotoyinbo veteran of many Tournaments.

Odegbami was on set at the NTA/HotSport studios on Wednesday to provide insights into the Nigeria/Guinea game won by the Super Eagles as well as for the Uganda and Zimbabwe Group A match.

Reflecting on the Super Eagles performance at the Game, Odegbami enthused “I’ve seen a good game and very impressed with the performance of the Nigerian team. I think this team has the potential of becoming another super Super Eagles. Their composure, their confidence, their calmness, their expressiveness individually on the ball is such that we haven’t had for some time, yet most of these players are just coming into the team fresh. I see a very bright future not for these set of players only, but for the Super Eagles as a team.”